Social Media original launch campaign for the release of the raw and emotional McQueen documentary.
My Role: Oversaw creative strategy and campaign development. Led all creative direction, messaging, voice, and overarching narrative.
~ 2019 Shorty Gold Winner ~
Instagram Carousel: "The Stages of McQueen"
Organic Content: "Flourishing Decay"
Instagram Story Poll Content
Countdown to Launch Content
All work created while serving as Head of Digital Creative & Social Media at Ignition Creative