Facebook Watch: Red Table Talk 360 Launch Campaign
Digital-first campaign to launch Facebook Watch's first original show.
My Role: Worked cross-functionally with team leads to define the campaign strategy and creative expression. Defined and oversaw creative direction for digital and social media content including ideation and planning, supervising the special shoot, overall art direction and content rollout.
Campaign Case Study
All work created while serving as Head of Digital Creative & Social Media at Ignition Creative