HBO Max: Gossip Girl S1A Campaign

Full 360 creative marketing campaign for the next generation of Gossip Girl Season 1. My role: Creative team lead for the full marketing campaign. Led and conceptualized the visual mood and tone, developed the Key Art, Out-of-Home, Teasers, Trailer, Custom Landing Page, Digital Display units, Youtube and Promotional content. Series Overview: It’s been nine long years since I made my first big splash exposing the scandalous lives of New York’s elite, but this summer I’m finally making my return. And with this new generation thinking they’ve taken over, I’m not just going to get my feet wet… I’m diving right in, and you know I’ll be making waves. XOXO, Gossip Girl

2021 CLIO Bronze Winner: TELEVISION/STREAMING: PARTNERSHIPS BRANDED VIDEO: Gossip Girl & Vogue
2021 CLIO Bronze Winner: TELEVISION/STREAMING: SPECIAL SHOOT SPOT/PROMO Gossip Girl - XO Marks the Spot
Teaser Art Suite
Official Teaser


Campaign Key Artwork

Out-of-Home
Official Trailer 

Promo Spots
YouTube Creative Content 



Custom Landing Page

On-Platform Creative
Digital Display & Activations
All work created while serving as creative marketing lead at HBO Max
↑Back to Top