Creative Marketing campaign for the launch of Season 1, Made for Love
Series Overview: Made for Love is a dark tragicomedy or dramedy centered around Hazel Green, the wife and human guinea pig of tech billionaire and sociopath Byron Gogol. After ten years trapped in a suffocating marriage Hazel makes the first real choice of her life: she runs. Broke, seeking refuge with her self-destructive father in the trailer park where she grew up, Hazel soon discovers that her husband has already implanted a revolutionary monitoring device—the Made for Love WidgetTM—in her brain, with dangerous ramifications. To save herself from her past, Hazel must find a way to outwit Byron, delete her old proclivity for bad choices, and reset her entire life.
My role: Led and developed the Key Art, Teaser, Trailer, Out-of-Home, and Digital Display and activations