HBO Max: Pennyworth S3 360 Campaign
Full 360 Creative marketing campaign for Season 3 launch of Pennyworth to HBO Max. My role: Creative Director for the full creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content, and New York Comicon activations. Show Synopsis: The DC origin series PENNYWORTH: THE ORIGIN OF BATMAN’S BUTLER follows Alfred Pennyworth, a former British SAS soldier, who forms a security company in 1960s London and goes to work with young billionaire Thomas Wayne and his wife Martha, before they become Bruce Wayne’s parents. Season three of the psychological thriller begins after a five-year time jump: the civil war is over, and a cultural revolution has changed the world for better or worse – ushering in a new age of Super Heroes and Supervillains.