HBO: SHAQ Campaign

Creative Marketing campaign for the documentary series, SHAQ. Series Overview: Featuring a series of revealing interviews with O’Neal, SHAQ tells the story of a basketball legend unlike any other, whose larger-than-life personality transcended the sport and transformed him into a cultural icon.

My role: Oversaw and developed the Key Art, Teaser, Trailer, and Digital activations

Official Trailer

Campaign Key Art

Out-of-Home Campaign

Digital Display

Social Content Clips

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