HBO: The Penguin 360 Campaign

Full 360 Creative marketing campaign for the limited series launch of The Penguin. My role: Creative Director for the full creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube, Promotional & events content. Show Synopsis: This thrilling crime drama follows Oswald “Oz” Cobb’s quest for control in Gotham City. With the city in peril following the seawall’s collapse, Oz (Oscar® nominee Colin Farrell) seeks to fill the power vacuum left by the death of Carmine Falcone and finally give his mother Francis (Deirdre O’Connell) the life he’s always promised. But first, Oz must confront his enemies, including Carmine’s children, Sofia Falcone (Cristin Milioti) and Alberto Falcone (Michael Zegen); the Maroni family, led by their imprisoned patriarch, Salvatore Maroni (Clancy Brown); and Oz’s own demoralizing reputation as “the Penguin.”

360 Campaign Reel

Official Teaser

Campaign Key Artwork