HBO: The Penguin 360 Campaign

Full 360 Creative marketing campaign for the limited series launch of The Penguin. My role: Creative Director for the full creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube, Promotional & events content. Show Synopsis: This thrilling crime drama follows Oswald “Oz” Cobb’s quest for control in Gotham City. With the city in peril following the seawall’s collapse, Oz (Oscar® nominee Colin Farrell) seeks to fill the power vacuum left by the death of Carmine Falcone and finally give his mother Francis (Deirdre O’Connell) the life he’s always promised. But first, Oz must confront his enemies, including Carmine’s children, Sofia Falcone (Cristin Milioti) and Alberto Falcone (Michael Zegen); the Maroni family, led by their imprisoned patriarch, Salvatore Maroni (Clancy Brown); and Oz’s own demoralizing reputation as “the Penguin.”

2025: CLIO SILVER WINNER: The Penguin Social Campaign
2025: CLIO SILVER WINNER:The Penguin AV Campaign
2025: CLIO SILVER WINNER: The Penguin Integrated Campaign 
2025: CLIO SILVER WINNER: The Penguin Signals from the Underworld Social Short-Form Video
2025: CLIO SILVER WINNER: The Penguin x Gotham Gazette 
2025: CLIO SILVER WINNER: The Penguin: Becoming the Penguin Featurette
2025: CLIO BRONZE WINNER: The Penguin: New Projects Teaser
2025: CLIO BRONZE WINNER: The Penguin: Untouchable Trailer
2025: GEMA GOLD WINNER: The PENGUIN Integrated Marketing Campaign
2024: CLIO BRONZE WINNER: TELEVISION/STREAMING: A/V CAMPAIGN: The Penguin Teaser Trailer Campaign
360 Campaign Reel

Official Teaser 

Campaign Key Artwork
Official Trailer

San Diego Comicon

NYC Gotham Takeover Event
Out-of-Home 

Social Content

Promo Spots

Custom Landing Page

Digital Display & Activations
YouTube Content
All work created while serving as creative marketing lead at HBO Max
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