HBO: True Detective S4 360 Campaign

Full 360 Creative marketing campaign for Season 4 of True Detective. My role: Creative Director for the full creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content. Show Synopsis: When the long winter night falls in Ennis, Alaska, the eight men who operate the Tsalal Arctic Research Station vanish without a trace. To solve the case, Detectives Liz Danvers (Foster) and Evangeline Navarro (Reis) will have to confront the darkness they carry in themselves, and dig into the haunted truths that lie buried under the eternal ice.

2024: CLIO SILVER WINNER: OOH: True Detective Night Country- Frozen Billboards
2024: CLIO SILVER WINNER: ORIGINAL CONTENT: True Detective Night Country- Indigenous Stories
2024 GEMA GOLD WINNER: Building/Wall Ad: True Detective: Night Country Ice Billboards
2024 GEMA BRONZE WINNER: 360 Campaign: Drama - True Detective: Night Country

360 Campaign Reel

Official Teaser

Campaign Key Artwork
Official Trailer

Out-of-Home Stunt
Out-of-Home 

Social Content

Promo Spots

Custom Landing Page

Digital Display & Activations

CCXP BRAZIL 
YouTube Content
All work created while serving as creative marketing director at HBO Max
↑Back to Top