HBO: Say Hey, Willie Mays! Campaign

Creative Marketing campaign for the documentary film, Say Hey, Willie Mays. Series Overview: Say Hey, Willie Mays! follows Mays’ life both on and off the field over five decades as he navigated the American sports landscape and the country’s ever-evolving cultural backdrop, all while helping to define what it means to be one of America’s first Black sports superstars. He left an indelible mark in New York City and San Francisco, building a love affair with both cities’ fans.

My role: Led and developed the Key Art, Teaser, Trailer, and Digital activations

Official Trailer

Campaign Key Art

Out-of-Home Campaign

Digital Display & Activations

Critics Promo

Social Content Clips

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