My role: Oversaw and developed the Key Art, Teaser, Trailer, and Digital activations
Official Trailer
Campaign Key Art
Social Content
HBO Max: Bama Rush Documentary Campaign
Creative Marketing campaign for the documentary film, Bama Rush. #1 MOST WATCHED MAX ORIGINAL DOCUMENTARY: #RushTok, Roll Tide, Greek Life, The Machine and everything in between. #BamaRush provides an inside look at one of the biggest phenomenon’s in American college culture: what the sorority recruitment process is like at the University of Alabama while opening the conversation to deeper topics. Featuring varying perspectives from Potential New Members (PNM), active sorority members, sorority recruitment coaches, girls burned by the system amongst many others, this illuminating documentary dives deeper into the viral sensation behind #BamaRush while exploring race, class, womanhood, political corruption, and ultimately, America.