Hulu: Castle Rock 360 Campaign

Full 360 creative marketing campaign for Castle Rock Season 2. My role: Worked cross-functionally with team leads to define the integrated campaign strategy and creative expression. Led and developed the Key Art, Teasers, Trailer, Pre and Post-Launch TV spots, Behind the scenes content, EPK footage, social media and digital content. Supervised the marketing shoot and planned content for all channels.

Teaser Trailer


Key Art

Official Trailer


Out of Home

Motion Posters (Paid Social, Digital Display, Digital OOH)



On-Channel Creative

Digital Activations: Snapchat Lens

Digital Activations: Snapchat World Lens
Digital Activations: Instagram Grid & Custom Emojiis



Digital Activations: Youtube AR Masthead
All work created while serving as creative marketing lead at Hulu
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